MOTO

This software insignia was created for a crude oil trading algorithm software application. It features a stylized capital "M" which stands for the Japanese word "moto" ("more") and "origin:" a notion that plays well into the concept of traders using the platform as a way of issuing orders. The shape of the graphic element is also meant to represent the shape of Fujiyama. Additionally, the Japanese logographic characters (or "kanji") used to spell "Fujiyama" can be translated as "abundance," "wealth," and "a man with certain status." To that end, one can derive a symbolic (even metaphoric) air of elevation when it comes to the MOTO product in terms of the advanced innovation and advantage it affords users (and the software’s developers) above their competitors; the "pinnacle" or "summit" in forward trade technologies.