Net Energy

An isometric approach was utilized to create a stylized “N” and “E” along with flat tones to make the graphic look more solid, as if hewn from a block of silver. The “N” in the graphic appears to cradle the “E,” affording it a feel of unity and self-containedness. It also possess an illusionary quality in the fashion of a Necker cube where the logo might be perceived as convex or concave depending on manner in which one contemplates its shape and shadow. Additionally, the graphic is pictured from below, creating the impression that it is floating above the ground: a design strategy that implies the company’s status as an innovator to look up to. Finally, as a playful nuance, rotating the graphic 180 degrees creates a stylized “thumbs up.”