It is difficult to not associate the term “orca” with its aquatic namesake. However, it is possible to apply the creature's intelligence and capability to the application. The stylized silhouette of a killer whale was used as a visual cue towards the “vigilance” required for risk analysis. The logo was also framed in a defined shape (that of an iPhone or Blackberry) to indicate mobility and impart it with a "self-contained" feeling. Also, a safety amber/orange was used as a predominant colour given its close association with caution and warning signs. Finally, a "+" sign was used in the word mark to attach the concepts of credit and accounting to one-another, add a mathematical flair to the graphic, and abbreviate the tag line. Risk management with a "porpoise," one might say.
©1998-2024 Chris Pavlik // Force Ten Design.